Link Selling: How to train your staff.

When buying a foundation, firstly its very important for the staff to know about all the different skin types so they can suggest the most suitable foundation to suit the customers skin type. Then knowing the product range so as they are very comfortable in recommending the best option for the customer.

Read more: Helpful Tips for Educating Staff on selling Foundation

What does a consumer looking to buy makeup want? I believe they are looking for the same thing that the retailer wants - Sales….
A very pleasant experience I had shopping for a new lipstick was due to a very helpful retail artist, who clearly enjoyed her job. It is very important to A. Have someone working in cosmetics as a retail artist to have good people skills and B. to have good makeup skills.

Read more: Link Selling Tips - Lipstick

When you have diagnosed your eye shape, look at your eyes to see which you see more off, under the brow area or the moving part of your eyelid. You can then begin to balance your eye shape and make them appear to be more even. Light colours will attract attention to an area and make them look bigger, darker matt shades will make the area appear smaller and take away attention from the area.

Read more: A Guide to The Perfect Eye

The key to a perfect make-up, is to look like you have beautiful skin, not a beautiful make-up!! Even when you would like to have a glamorous evening make-up on, it should still look as natural as possible. Some ladies make the mistake in thinking they need a darker foundation for evening wear, which is not necessary unless you are wearing a false tan. In order to achieve more colour on your skin, the best option is to wear a warm toned blusher, and to add in some contouring and highlighting, to your make-up application.

Read more: Glamorous Evening Make Up